The 137th China Import and Export Fair (Canton Fair), held from May 1, 2025, in Guangzhou, highlighted the resilience and innovation of China’s toy industry amid global trade challenges. Under the theme “Better Life,” the event showcased strategies by Guangdong-based enterprises to navigate U.S. tariff pressures while exploring new growth avenues.And you can find us next to the Canton Fair(Guangzhou International sourcing center Dongyi office 1001) ,We hope to see you there and get in touch with you.
Supply Chain Resilience: Despite U.S. tariffs, China’s toy industry emphasized its unmatched supply chain efficiency. Companies like Jiangsu Hongye,Dongguan Kingkong Toys highlighted their OEM expertise, producing plush toys for global brands like Disney. Industry leaders noted that 80% of U.S. toys are made in China, and shifting production would raise costs by 20–30%, affirming China’s irreplaceable role.
Domestic Market & Cultural Integration: Firms pivoted to tap China’s domestic demand. Shenzhen Innovation Micro-Leap shifted from 70% overseas sales to 60% domestic focus, collaborating with museums and tourist sites to create cultural IP products. This shift aligns with rising domestic (cultural tourism) trends.
Technological Innovation: AI-integrated toys stole the spotlight. Companies demonstrated companionships dolls with emotion-recognition capabilities, a trend first seen at CES 2025. Guangzhou Jiuku showcased claw machines thriving in U.S. markets despite tariffs, leveraging high-profit margins and direct-to-consumer models.
Global Diversification: To mitigate tariff risks, firms like Hongye Eternal accelerated plans for overseas production in Southeast Asia and explored markets under the Belt and Road Initiative, ensuring sustained global reach.
The fair underscored China’s dual strategy: reinforcing supply chain strengths while embracing innovation and market diversification to sustain its global leadership in toys.The toy exhibition will bring cutting-edge products from all over the world to the toy exhibition site. Professional and exciting on-site events will be held at the same time.
